Founded in 2003 UK based Wildflower Turf Ltd  has pioneered and developed a soil-less growing system which has transformed the concept of turf growing.

Working with soils a fair bit, it being the substrate into which their products are grown, they are interested in understanding the relationship between plants and soil. This involves investigating things such as soil structure, nutrient content, and more recently microbial content, at their R&D testing facilities in Hampshire.